Avoid going off-topic when writing this section. For these types of media kits, it's wise to include a brief description of the product or service you're launching or the event you're hosting.įocus your backgrounder. A media kit can be sent for various reasons, including the launch of a new product, service, or event. Provide a description of the product, service, or event. While backgrounders are common for small businesses or startups looking to introduce their business to the media, many established businesses also opt to add a backgrounder because it provides journalists with more information about the company or the product they're marketing. This will help avoid repetition.Ī backgrounder is an informational document attached to press releases, media advisories, and media kits. However, we recommend using one or the other because your media kit will also include a backgrounder which details the same information. Some businesses opt to include an introduction about the founder and the business. If you choose to write a brief "about me" introduction, write in the first person. If you're a solo entrepreneur creating a media kit for your personal brand, the overview could also be about the founder of the business. This simple detail adds authenticity to the media kit.
Digital media kit for windows serial professional#
Include a professional headshot of the founder, business logo, or your team.
Only one paragraph long, the introduction can either share your mission, history, experience, personal story, or the “why” behind your business. Even if your media kit is about a new product, service, or event, the introduction should still focus on the business that's offering the products and services, or hosting the event. Include a concise and informative summary of your business. For example, if you're advertising your business's perfume products include your profit and sales statistics. Collect all statistics that are newsworthy and relevant to the media kit's point. Therefore, your statistics should be up to date and detailed. It will be one of the first sections media outlets or potential investors look for. Statistics can either make or break your media kit proposal. To complete this section, you'll need to work off of your statistics. However, small businesses can also list their popular products and services. For instance, media influencers will list their previous collaborations in this section, as well as their posts that garnered the most traffic. These resources are typical for solo entrepreneurs or small businesses that predominantly do their work online.
Approach customers and previous clients or brands you trust and ask them to write a brief testimonial about their experience working with you. Testimonials from previous employers, brands, and customers are a great way to showcase your experience and credibility. Collect the content that receives the most traffic and add it to your list of media assets. If you're creating a digital media kit, you have more freedom to use digital images, videos, and sound clips. For example, if you're advertising your personal cooking blog, you'd showcase images of yourself and prepared meals you've done in the past. However, the photographs you use will largely depend on the point of your media kit. You'd typically need a professional photograph of the founder, team members, and the product or service on offer. While your media kit's contents will largely depend on the purpose of your kit, most media kits include: Media.Īlways make use of high-resolution photographs. Your media kit will be filled with different documents, samples, and attachments.
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